Get ready for EU HTA - Increase awareness in your company
EU HTA will change the process of Market Access in Europe completely. Time to get aware of this.
Who needs to know? Everyone that is involved in Market Access and who delivers input. So as a start:
Regulatory
Clinical development
Medical
Statistics
RWE
Marketing
Pricing
…
And: EU HTA is European. But it will impact affiliate as well as global level.